Wazdan’s Lauryn Duncan reveals the tech innovations that have unlocked the firm’s success in those highly contested Asian markets.
iGAMING TIMES: Why is Wazdan appropriate to the Asian market?
LAURYN DUNCAN: Wazdan is very much a part of the Asian market. We understand Asian players want to play on the go and optimisation for handheld devices has been one of the pillars for Wazdan’s dramatic organic growth. The real breakthrough for Wazdan has been the quality of slots experience the company now offers on mobile. With Double Screen Mode players see the pay table and win values of all game symbols in portrait during the gameplay to be in control of their wins at all time. This new technology truly takes things to the next level, providing players with a quality of entertainment that matches the standards that they have come to expect in other environments.
Double Screen Mode is a technology breakthrough for a range of Wazdan’s mobile-friendly products using the company’s many years of experience to create a market-leading mobile-first experience that maximises enjoyment and is loved by operators seeking to reach players on-the-go. It is the result of thousands of hours of design, development and dedication, but the end result underlines it was worth the effort.
iGT: How would you describe your typical clientele?
LD: At the moment our focus is on operators, platforms, aggregators and affiliates. We’ve had a double-digit rise in revenue since the introduction in Q4 2017 of that initial suite of added-value tools, Unique Wazdan Features, which provide operators with the ability to activate multiple features designed to enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield. The results speak for themselves, Wazdan has signed several partnership deals already this year with companies such as EveryMatrix, Videoslots, SlotMillions, Iforium, iSoftbet, Evenbets, Globalplay, and more.
We are putting a lot of effort to make players’ game sessions longer and to deliver to our customers some tools which will allow them to attract players with our games. Wazdan also aspires to give them “The Freedom of Choice”, so operators and players can expect some features which will bring this feeling. Wazdan is licensed in the UK, Malta and Curacao which means that we undergo regular auditing and provide the security of being tested at the highest levels.
iGT: What do you see are the main trends in Asia’s online casino sector in the next few years?
LD: The Internet and especially mobile has opened new possibilities for gamblers and gambling remains a key ingredient in many cultures, including Asia. At this moment in time Asia is the world’s largest gambling market, and continues to shift online. When new gambling technology debuts, it often experiences a spike in interest among gambling populations and this is one of the reasons that our Asian partners have specifically selected Wazdan as a key strategic collaborator because we have technologies in our slots games that nobody else has, making the games unique, exciting and rewarding for players and operators alike which capitalise on Asian gaming culture. From Japan to Singapore, we see major opportunities for the technology development that we are currently undertaking to impact heavily in Asia.
iGT: Can you give us any insight into your own R&D process and what’s in Wazdan’s product pipeline for meeting changing Asian demand?
LD: We developed Unique Wazdan Features, a set of special hallmark properties that includes the world’s first Volatility Levels, Energy Saving Mode, Double Screen Mode and Unique Gamble Feature. We are working on more Unique Wazdan Features which will make our trademark in the slot games!
What we know for sure is that players and operators love this new technology, which is re-invigorating the category and bringing new players and revenue. With Wazdan’s world’s first Volatility Levels, players can customise the variance of each round by setting the game to a low volatility level where the game has frequent but smaller wins, or to a high level where the game has fewer but bigger wins.
Energy Saving Mode is another mobile-friendly feature that maximises players’ enjoyment and is great for operators seeking to reach players on-the-go. Energy Saving Mode gives players up to 40 percent additional mobile play time without recharging, thereby extending revenue generation possibilities for operators.
Wazdan’s Unique Gamble Feature is a mini-game styled to meet the theme of each new game. It can be activated after every win, and gives players a 50/50 chance to double their win in an instant.
These are the technology developments that underpin world-class games. Our company mission is ‘Passion for Games’ which aims to deliver a richer slots game experience to improve player psychological, emotional and intellectual engagement.