With the three-in-one exhibition at Amsterdam’s RAI centre offering increased operator, supplier and client interaction, Digitain brought a focus on localisation and customisation to its sportsbook and platform product display.
Focusing on operator customisation, Digitain presented its full range of sportsbook systems at iGB Live in Amsterdam this July.
The Armenian-based sportsbook and casino platform provider joined the inaugural AAC, EiG and iGaming Super Show combination event to showcase the personalisation capabilities of its turnkey and white-label solutions.
“Our key observation is that operators wish to dive deeper into co-development of their road-map with their technology partners,” said CEO Suren Khachatryan.
“This allows for the ability to create bespoke, localised and customised solutions and addresses the need to have the customer at the centre of the product experience.”
Following the recent growth in big data collection and machine learning, Khachatryan added that operators and platform providers are using “detailed insight into consumer behaviour to create personalised micro-experiences for players.”
Digitain is therefore creating flexible frameworks and delivery systems “to develop ongoing smaller micro experiences, that are in fact the real points of a differentiation strategy.”
Pursuing this strategy, Digitain presented its latest web, mobile, and retail sportsbook solutions at iGB live, utilising the firm’s proprietary API designed to ensure a robust, scalable, market-ready product, which allows for integration into a client’s existing platform, as well as standalone deployment.
“Sports betting continues to grow across all markets,” said Khachatryan. “Many land-based and online casinos realise the businesses need to offer a multiple product offering to retain their players, acquire new ones and to protect their brand and market share.”
One recent instance that prompted a heightened demand in the sportsbook and casino platform sector was the 2018 World Cup, which Khachatryan observed “will always heighten the demand curve from within the gambling ecosystem.”
“Every World Cup generates enormous amounts of media and consumer interest in the billions upon billions of fans. There- fore brands shall always consider how they can gain some market share by tap- ping into such events.”
Digitain has already experienced “strong inbound enquiries” from brands realising that not only should preparations be made for the 2022 World Cup in Qatar, but that football “has a constant popularity.”
Alongside this constant assessment of the demands on the wider market, and the implications for operators, Digitain also continues to focus on independently developing the capabilities of its own product offering.
“We are consistently reviewing our existing technology stack to optimize workflows, productivity, and delivery,” said Khachatryan.
This review process has seen the company evolve its sportsbook offering alongside the advancements in API, allowing the firm to focus on providing a frictionless experience for operators and platform and vendor providers.
However, Khachatryan added that, although technological innovation is at the forefront of its business model, the opportunities that events such as iGB provide continue to prove most important for Digitain’s growth as a company.
“Social communication and human to human interaction continues to have the most significant impact.”
“The art of listening, understanding, offering and sharing knowledge, and capturing those requirements on behalf of our clients delivers the foundations of our technology solutions.”