Insider signs new client deal UK retail betting operator

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BetSid, part of the Rigby Group. Under the terms of the agreement, Affiliate Insider will manage and promote the strategic launch of BetSid’s affiliate programme.

Founded by Lancashire entrepreneur Simon Rigby in 2013, the BetSid brand has evolved from a supplementary service at Deepdale stadium to become an innovative operator of eight high street betting shops across Blackpool, Preston and Chorley. The firm also offers telebetting services and has launched their full online betting platform with trusted platform provider FSB Tech.

Working with Affiliate Insider, which combined has more than two decades of experience building digital strategy and managing affiliate programmes, BetSid will accelerate the growth of its business and take its market-leading betting services to a national audience. Affiliate
Insider has a strong track record of supplying affiliate management services in the iGaming sector and offers brands a broad range of options to launch programmes alongside a trusted network of technology suppliers and affiliate partners.

BetSid will also enjoy the added benefit of brand exposure at Affiliate Insider’s Bootcamp conferences such as
AffiliateFEST, and affiliate manager training with vital PR & News feature support on the
Affiliate Insider Content Hub to help promote its brand reach to key affiliates, who drive the acquisition of new customers.

Lee-Ann Johnstone, CEO of Affiliate Insider, welcomed the new deal, saying: “We are thrilled to be working with BetSid to help launch its new online betting and casino platform in the UK. Our affiliate team specialises in working with innovative start up brands to help differentiate the competitive landscape and bring new offers for affiliates to promote. We look forward to helping Betsid’s marketing team expand its affiliate reach and make new connections to help its business grow.”

Paul Kirkby, Managing Director of BetSid, noted: “We chose to work with affiliate Insider to map the launch of our affiliate programme and create our strategy. Their experienced team has all the right connections to facilitate the expedited launch of our online brand. They have literally saved us months of time to get our programme strategy in place with the right plan, incentive and technology providers. Their advice has been invaluable in helping us benchmark Betsid in a competitive environment ensuring we get the best value for our investment in the affiliate channel.”


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