Industry-leading technology provider to supply cutting-edge omni-channel solution to multi award-winning casino operator in New Jersey and Mississippi
SBTech, the leading sports betting solutions provider to the regulated global iGaming industry, has been confirmed as the new omni-channel sports betting supplier to Golden Nugget Casinos in Biloxi, MS and Atlantic City, NJ. Golden Nugget is the No. 1 online casino operator by market share in New Jersey and the recent winner of eGR North America 2018 Operator of the Year Award.
This agreement is the latest in a series of US partnerships announced by SBTech, following Churchill Downs Incorporated and Resorts Casino Hotel, further expanding its North American footprint in the wake of the Supreme Court’s repeal of PASPA.
To power its online sports product, the firm will integrate its sportsbook with Golden Nugget Casinos’ existing iGaming platform in New Jersey providing a full platform and sportsbook solution to the company’s on-property businesses in New Jersey and Mississippi, including an integration into their existing casino management systems.
A customisable and highly flexible front end was designed specifically for Golden Nugget Casinos to ensure maximum differentiation, while the industry’s most advanced responsible gaming infrastructure will enable SBTech to meet the licensing requirements set out by both states. Similarly, a bespoke trading strategy and non-pooled risk management powered by unrivalled levels of automation will allow Golden Nugget Casinos to offer unique pricing for all US sports.
As the undisputed pacesetter in the in-play arena, SBTech’s live offering, especially in US sports, will reinforce the long-term success of Golden Nugget’s sportsbooks, with the industry’s widest range of events and markets and groundbreaking new mobile-first features such as Pulse Bet (patent pending) and Action Betting expected to boost in-play turnover from key demographics.
SBTech CEO Richard Carter said: “I’m very pleased to confirm our latest strategic partnership with a major US operator. Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures, I’m confident of the potential for further collaboration in multiple jurisdictions.”
“Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SBTech persisted through our arduous review process,” said Thomas Winter, SVP & GM, Online Gaming at Golden Nugget. “In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience as well as its innovative product-driven approach.”