A live casino experience worthy of the real thing

big ben hall, betconstruct
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For award-winning gaming solutions supplier BetConstruct, it’s clear that online and mobile casino experiences don’t have to compromise on the excitement and social buzz of brick-and- mortar establishments. Here, they explain what goes into making a live casino that can deliver high player engagement and effortless retention.

What do players feel when they enter a real casino? They’re captivated by the bright colours of the halls and the dealers inviting them to play a round or two; they hear the cards riffling in the shuffler and the ball rattling on a spinning roulette wheel; they can smell the money, the luck and the victory. For online casino owners, the biggest challenge is to provide the same vibrant atmosphere for the players who gamble on web and mobile.

Live casino is rapidly becoming a must-have offering for any online gambling platform. For BetConstruct, what defines a great live dealer casino is its accessibility, secure and fast game-play and attractive design. These factors are our main priorities: we take player experience to the next level, providing our partners a comprehensive multilingual live dealer platform with a full package of omni-channel solutions, covering web, mobile, native iOS and Android, retail and even virtual reality.

Our star-studded suite of games includes the most well-known casino classics alongside a new generation of hybrid games with both casino and betting elements, coming soon to our platform – all with seamless omni-channel access across multiple devices.

Even more so than in brick-and-mortar casinos, effective player-engagement strategies are essential to keep customers returning every time. We’ve found that tournaments are a great way to foster this type of long-term engagement: in addition to enjoying their favourite games, players can compete with one another via our network.

And while the industry continues to debate whether format or content come first in a live casino product, the players continue to demand both, alongside an effortlessly reliable interface, which we believe is essential.

The route to delivering a perfect traditional casino to online players has bumps and humps. The technical part gets all the credit for providing a trustworthy experience, but it is the human-to-human aspect of the live casino that brings excitement to the game and truly engages players.

Maintaining this approach, BetConstruct offers its live dealer games enhanced with new designs and gaming features. Alongside with the existing Dragon Hall with a fascinating Asian fusion, BetConstruct invites the players preferring a more English setting to experience the familiar games in the elegant ‘Big Ben’ Hall. All the gaming sessions are streamed in HD and we offer a thrilling multi-camera view for our roulette. For added excitement, BetConstruct has also integrated multi-game view technology that allows players to enjoy up to four games at a time. With all of this, we aim to build a stronger relationship with new players by developing an attractive playing environment for them, thus enabling our partners to develop an even larger audience of loyal players.

In the coming years we expect the level of interaction presented in our live casino to change dramatically. It is the social aspect that BetConstruct is going to work on. This vastly improved component alongside with the incorporation of new technologies will bring live casino games closer to players and their emotions. This increased accessibility will further expand on positive elements of the live game and allow an unprecedented level of immersion.


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