BetLion signs deal Uganda football deal ahead of East African launch

Kampala, Uganda
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BetLion, the East African sports betting company powered by FSB Tech, has announced a sponsorship with the Ugandan national football team ahead of a wider launch in East Africa.

As part of the release, the operator will offer 13-fold selections on a 79 cent bet in order to secure a jackpot of $39,750, with a percentage of revenue funding Ugandan sports development.

“This unique partnership substantiates our commitment to the development of football in Uganda,” said BetLion CEO Oliver Bates.

BetLion Uganda is comprised of 50 Ugandan nationals, designed to address the country’s specific requirements, including a focus on print advertisement due to high cost restrictions of mobile data consumption.

Despite BetLion already being required to return 20 percent of GGR, and 15 percent of winnings to the government, the company has also pledged to fund social and community sports projects.

Bates noted the company had gone “above and beyond” to provide “a socially responsible offering.”

The immersion in the Ugandan market comes ahead of a wider East African launch in August, utilising FSB Tech’s already established presence in Kenya and Tanzania.

“The market is already showing huge growth,” added BetLion founder Victor Chandler. “Smartphone penetration is much higher than many realise.”


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