Vermantia, a leader in omni-channel content solutions worldwide, and Arena Racing Company (ARC), the largest racecourse group in the UK, have announced the official launch of the European Racing Channel, “the most complete offering of its kind worldwide”.
The European Racing Channel, now available both via satellite and streaming, includes a rich daily schedule of top quality thoroughbred and greyhound races, broadcast live from the best racecourses in the UK, Australia, South Africa and the USA comprising of at least 40,000 live races per year.
The Channel is produced and distributed from Vermantia’s Content Hub in Athens and includes 15 hours or more of live racing, covering the retail operating hours of betting operators across Europe.
ARC’s Director of International Markets, Antony Hopkins said,“We are delighted to be able to provide betting operators with the most comprehensive live racing service based on Vermantia’s operational strengths and international reach. The launch of the European Racing Channel enables operators to receive a service with live racing from Tier 1 jurisdictions with a heritage of quality and integrity. This compelling proposition will work for the bookmaker and maximize the return to racing”
The service is coupled with a rich and fully documented race data feed, powered by Vermantia’s unique CONNECT platform, and is delivered through Vermantia’s market-leading broadcasting and ultra-low latency streaming solutions. Bespoke versions of the Channel, with custom scheduling and content mix, are also available.
Vermantia’s Chief Product Officer, Yiannis Gangas, said, “The European Racing Channel is a unique product in the international markets due to its unbeatable combination of top quality content from ARC, extended time-coverage, cutting-edge design and single data feed integration. As such, we are very happy that the service has already been adopted by operators in Europe in line with a growing demand from the market for our quality and fast-paced live racing channels.”