Scout Gaming Group has agreed a partnership with Bravio Technologies to roll out its DFS portfolio and pooled betting games across Asia.
Bravio is initially offering the B2B fantasy sports operator’s free-2-play tipping game throughout the duration of the 2018 World Cup in order to gauge reach and engagement, before the launch of a direct billing monetised title.
“We are extremely excited about this partnership that will for the first time take our product into the wider Pan-Asian markets,” said Scout Gaming CEO Andreas Ternstrom.
“It’s a natural step in our ambition to take lead position, not only in Europe but on the global stage. Bravio has setup a very strong distribution network and we look forward to see end-users will respond to our games.”
Should Scout’s World Cup product prove successful, Bravio will aim to release the developer’s full DFS offering across the APAC region in time for the start of the 2018 and 2019 Premier League season.
The company will also release a simplified version of Scout’s DFS title, intended to penetrate the Malaysian marketplace ahead of the Malaysian Super League 2019.
“Our customers in Asia are demanding access to world class DFS products via mobile to expand their entertainment and engagement into the future of sports-based gaming,” said managing director of Bravio David van Herwaarde.
“It has taken us a while to assess and select the preferred supplier of product and content to meet this demand. I believe Scout have the necessary credentials to help us maximize the opportunities in a market bulging with actively engaged millennials.”
The potential success of this agreement could see Bravio and Scout extend their partnership in the future, reaching Bravio’s customer base of one billion global subscribers through its joint ownership of telecom firm Mobimedia International.