Playtech BGT Sports has added 250 widescreen terminals to its partnership with Betfred, designed to enhance the bookmaker’s network of retail outlets.
PBS will establish the terminals, which bring the omni-channel sports betting solutions provider’s total up to 3,000 installations across 1,700 shops, in time for the new football season.
“Betfred is one of the high street’s leading brands and we are thrilled to grow our relationship with them,” said PBS managing director John Pettit. “The addition of extra machines is sure to please its customers.”
“We have seen continued growth in turnover from SSBTs and expect this trend to continue throughout the summer and into the new football season when they go live.”
The extension of the partnership demonstrates a growing customer demand for self-service products in-shop, delivering a digital experience that provides the latest sporting events and information.
Terminals will be deployed to add additional density and meet increasing demand for in-play betting opportunities and new products and features, with PBS adding its terminals provide customers with “more content than any other SSBT on the market.”
“Betting in-play has never been more popular,” said Mark Stebbings, managing director of Betfred Retail. “It’s great to be able to turn to Playtech BGT Sports to cater to our needs.”
“Their widescreen terminals are the best on the market and we are sure they will continue to be a major part of our business, especially in our best performing shops.”