Yue Dong, regional director at Betconstruct explains how the company’s Spring BME Console allows local business to drag and drop their way to becoming the B2B gaming provider for their own local area.
How does one business model scale across a region as vast and diverse as Asia?
With dozens of countries and thousands of distinct cultures and languages to cater to – it’s a problem many Western firms are grappling with today, as they move eastwards in search of higher growth.
Betconstruct however, approaches Asia with a different question: What tools can we provide to businesses to become their own local suppliers?
At the forefront of the firm’s product portfolio at G2E Asia this year, was a solution that does exactly that.
Having launched last Summer, Spring BME is a console which enables new or existing firms to build their own websites and tailor them to the precise needs of the local market – and even become a local B2B provider serving other firms in the region.
“You can yourself become a small Betconstruct, for your own local region,” says Yue Dong, Betconstruct’s Beijing- based regional director.
The web-based system has been designed to be both as simple and as flexible as possible.
All the products on offer can be enabled or disabled with just one click, says Yue, while the Spring-builder tool allows every aspect of the website to be modified easily – from the theme to the colour, to every button and banner. Even payments are controlled in the BME system.
“You only have to choose which payment method you want to use, and with one click you can set it up,” he adds.
This one-click functionality runs through the entire system. Betconstruct has also added a number of “high level” services – translation services, legal services and licensing services – so business can improve their sites and adapt their business to regional requirements.
“It’s all web-based, so it’s extremely easy to use,” Yue explains. “Not only you as a manager, or owner of the company, but the whole operations team can use it.
“And as you can also use it to support your local partners, even if you are a local B2B provider, you won’t require a huge team behind you.”
Still in its infancy, Yue explains that potential clients are still getting their head around the endless possibilities that the BME affords. So the main focus of G2E Asia has been about educating people – partly through a dedicated Work- shop which ran in Macau earlier that week.
Even if clients are not yet aware that a solution like this exists, Yue assures that the demand for it, particularly in Asia, is significant.
“For for the Asian market, the concept, and the technology, of being able to build your website with one click, or one drag, is very cutting-edge.
“So it takes time to for people to fully understand that. But I can guarantee, everyone who’s seen it is extremely excited about what they might be able to offer with this solution.”
For the next one or two years, Betconstructs’ priority in Asia is to expand the brand and continue teaching operators and its existing partners more about how the technology works – to achieve “a level of cooperation” with them, and keep refining the solution.
“Because the BME is so flexible, we can really add any kind of product, or any kind of solution to it. So we aim to keep working with local partners on different projects, and then send the relevant feedback back to our parent company. That way our team can use this experience to build new solutions into the system, that apply to the different Asian markets.”