FSB has put pen to paper on an agreement with leading online bookmaker 138.com to provide a new platform for the operator’s UK-facing site.
The London-based supplier’s offering will serve 138’s customers across online and mobile, based on their years of experience trading sports including football, tennis, and horse racing.
The deployment of FSB’s innovative platform in the UK contains scope for expansion and will act as a base for 138.com’s plans to enter further regulated markets around the world.
FSB’s Business Development Director, Richard Thorp, said: “Our sportsbook solution provides operators with an innovation-led platform and a state-of-the-art technical framework, and we are proud to extend its reach in the UK market via this agreement with 138.com.
“The 138.com team have been a delight to work with across this integration, and we look forward to enjoying a mutually rewarding partnership as we move forward.”
Darren Howland, Head of Product at 138.com, said: “We have taken great care in selecting a partner to help spearhead our push into the UK market and beyond, and FSB’s robust and slick platform immediately stood out.
“Developing our presence in the regulated UK market is a hugely significant step, and we will use this progress as a springboard to further growth in regulated markets around the globe.”