Following a Asian-facing product launch at G2E in macau this year, EvenBet has secured a wide audience for its flagship poker offering through a partnership with We Are Casino.
EvenBet Gaming has announced a new agreement to integrate its poker product into We Are Casino’s progressive platform.
The gaming software developer will launch its flagship poker offering, designed to deliver the foremost in responsive gaming, reliability and innovation, via the online site of the recently launched supplier.
“It’s very pleasing to announce this deal with We Are Casino, who are a rising star,” said Dmitry Starostenkov, EvenBet Gaming CEO.
“In a highly competitive sector, the challenge is to bring a fresh and creative angle to the world of casino, and our game-changing poker product is reimagining this arena.”
The deal will see We Are Casino offer EvenBet’s poker alongside its established portfolio of HTML5 titles, something which EvenBet maintains as an essential selling point of the software.
“Our poker product can be easily integrated into existing casinos and sportsbooks,” said Starostenkov, “giving players greater choice, while boosting engagement and retention for operators.”
The integration is also part of a bid by We Are Casino to reestablish poker as a leading vertical in the eyes of online operators and players, with the sophisticated poker product intended to deliver results across a number of key performance indicators.
“We are delighted to be able to offer our partners EvenBet’s full range of poker games, thereby enhancing all WAC’s operators’ offerings with this world-class platform,” said Christian Maglia, CCO of We Are Casino. “We feel sure it will prove a successful long-term relationship.”
The supplier also outlined that the opportunities for reliable cross-selling and user-engagement provided by EvenBet’s poker offering will offer significant benefits, especially in light of tightening regulation across the online gambling market.
“We were particularly drawn to the ease of integration, coupled with EvenBet’s 15 years’ experience and commitment to reinvigoration in the gaming domain,” said Maglia.
“Specifically with a mind to improving player loyalty and engagement, which is a major concern for traditional sportsbooks and casinos.”
The integration follows a recent product launch by EvenBet ahead of a potential Asian market expansion.
The company released its new poker platform Poker Clubs at the G2E Asia exposition in Macau this May, which allows players to create their own individual clubs and invite others to join, powered by EvenBet’s RNG-certified game logic.
The software also allows lifetime updates, precise rake and a broad range of variants, supported by the company’s proprietary games-management system.