Gala Leisure has appointed John Kelly, founder of the Gala Coral Group, as non-executive chairman.
Kelly has been recruited after serving as chairman of betting giant Ladbrokes Coral until it was bought by online rival GVC.
The appointment comes after Gala Leisure announced plans to re-launch all of its Gala Bingo clubs as ‘Buzz Bingo’ as part of a two-year £40m (€45.8m/$53.5m) investment project.
According to the Telegraph newspaper, Chris Matthews, chief executive of Gala Leisure, said: “As we begin our new strategy and look towards online in the future, we are delighted to bring John back to where he started, having founded the Gala operations.
“He shares my vision for the potential of Buzz Bingo and his deep knowledge of the sector is unparalleled.”
Mr Kelly said: “I believe we have a strong strategic plan and a strong team, led by Chris Matthews, and that he will lead this company to success in the future.”