Contract for up to 11 years includes Room/Game, Chat Host, and Promotions management services
International Game Technology PLC (IGT) has announced that its subsidiary, IGT Global Services Ltd. has signed a contract with Norsk Tipping AS to provide its new online Bingo solution and related services. Norsk Tipping, Norway’s state lottery operator and a World Lottery Association member, has been a valued customer of IGT, previously as legacy GTECH, since 2012.
“Since the launch of our iGaming program, IGT’s online solutions and content within multiple categories have played a key role in the program’s success,” said Hans Erland Ringsvold, Head of iGaming and VLT, Norsk Tipping. “With IGT’s new online Bingo solution, Norwegian players can safely and responsibly enjoy an enhanced digital offering, with proceeds remaining in Norway to support arts, sports, and cultural initiatives.”
“This agreement enables Norsk Tipping, a leader in regulated digital gaming, to strengthen player acquisition and retention through IGT’s new online Bingo solution, offered in combination with online casino and instant win games and available seamlessly in a single game window,” said Declan Harkin, IGT Senior Vice President and COO, International. “IGT is proud to be part of the next evolution of their program, and to further enhance player entertainment in Norway.”
The five-year contract was awarded as part of a competitive procurement, and includes provisions for three two-year extensions. IGT will provide its new online Bingo solution, as well as complete Bingo management services including Room/Game management, Chat Host management, and Promotions management. In addition, IGT will supply a mixture of online casino and instant win content, including third-party side games. The contract also includes an option for IGT to manage a potential digital Bingo network with other World Lottery Association member lotteries on behalf of Norsk Tipping.
The online Bingo solution replaces Norsk Tipping’s current digital bingo platform provided by IGT since 2014. The new solution, built on multi-channel HTML5 for desktop, tablet, and mobile, offers more than 10 game variants and will help Norsk Tipping enhance players’ Bingo experience by also offering a variety of popular IGT digital casino slot and instant win games within a single game window, so players can seamlessly experience all game categories.
IGT’s instant win and game portfolios feature many popular titles from the firm’s RGS game content library, including exclusive, popular titles adapted from the Company’s land-based game library. IGT’s exclusive game variants include Picture and Roulette bingos.
The company’s online Bingo solution offers both standalone and network bingo capabilities, and is part of “a complete suite of digital products, game platforms, content, and business systems that work seamlessly together, with the flexibility and modularity to grow, adapt, and integrate with all types of lottery and casino businesses”.
In addition to Norsk Tipping, IGT’s Nordic WLA digital customers include Veikkaus in Finland and Svenska Spel in Sweden. IGT also provides its digital content through a third party to Danske Spil in Denmark.