UltraPlay wins best B2B Digital Product Solution at G2E Asia awards

Ultraplay G2E
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Advanced betting solutions provider UltraPlay has been recognised by the industry at G2E Asia Awards for its eSports betting feed ODDS.gg winning the Best B2B Digital Product Solution Award. The Award’s ceremony was held during G2E Asia, on May 15th, at MGM Grand Macau.

Mario Ovcharov, CEO of UltraPlay said: “It is very satisfying to see our strategy for providing the highest quality of eSports betting data and solutions recognised by the industry at the leading gaming exhibition in Asia. Winning the Best B2B Digital Product Solution Award for ODDS.gg is a special tribute to the combined dedication of the entire team at UltraPlay and the unrivaled qualities of our advanced eSports betting suite.”

ODDS.gg provides real-time eSports odds, based on the idea of combining machine learning algorithms and human trading interactions. This hybrid methodology allows the system to learn from previous outcomes while taking into account what people are likely to bet on in an effort to accurately predict winners. ODDS.gg is adopted by the industry’s professionals from all across the globe, as a working model for eSports betting, covering the requirements of both operators and gaming consultants alike.

The firm has taken the product onto “the next level” by evolving both the number of events, games and live betting coverage. Reaching 25 game titles, 3000+ eSports event a month, 1500+ in-play events as well as 50+ markets.

Following the award, the company has reported an increased interest from many new potential partners operating on key Asian markets during the three days of G2E Asia, in Macau.

Recently, the company has announced that its live betting model was enhanced to offer more markets on the Golden Trio – CS:GO, Dota2 and League of Legends. New tournaments and several new games titles were included in the company’s portfolio as well such as King of Glory, Gwent, NBA 2K League and others.


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