SBTech announces strategic partnership with Churchill Downs for online gaming and sports betting in the US

Sports betting
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US’s largest legal online account wagering platform for horseracing selects SBTech for iGaming platform and sports betting solutions as US market expands with repeal of PASPA

SBTech has announced the signing of a long-term agreement with Churchill Downs Incorporated (CDI) to provide its integrated technology platform for sports betting and iGaming solutions across the United States.

This marks the first partnership of its kind between an award winning European platform provider and a leading US multi-jurisdictional racing and gaming operator since the US Supreme Court’s historic decision overturning the federal ban on sports betting.

“We are thrilled to have Churchill Downs as our first US partner,” said Richard Carter, CEO of SBTech. “Churchill is not only an iconic brand with the largest on-line horse race wagering business in the US, but it is also one of the fastest growing gaming operators in the nation. The combination of Churchill’s leading presence in the US market, coupled with SBTech’s deep expertise in regulated sports betting markets globally, makes for an ideal partnership as we enter this monumental chapter in the US gaming industry.”

The company has been preparing for entry into the US market with a focus on development of the sports and iGaming products, and says it “will work in close partnership with Churchill to deploy a cutting edge platform designed to engage the world’s largest sports centric audience”.

Subject to the unfolding of the regulatory landscape and relevant licensing approvals, the firm will provide Churchill with its “powerful sports betting platform with unparalleled event coverage, in addition to SBTech’s Chameleon360” – the company’s iGaming platform with advanced player management services, high-end analytics, anti-money laundering and responsible gambling features, robust regulatory reporting and streamlined payments.

“We are very excited to partner with SBTech, which we believe provides us with the industry leading platform to offer exciting, innovative integrated iGaming and sports betting products,” said Bill Carstanjen, CEO of Churchill Downs. “We have the unique opportunity to leverage our knowledge and experience as this market emerges, and look forward to working with a global technology leader in this space as we expand our operations across the US.”

Richard Carter, CEO of SBTech added “We are thrilled to be partnering with Churchill Downs and to introduce our award-winning iGaming and sports betting platforms in the US, we both share a
deep commitment to technological innovation and excellence with responsible gaming at the centre of everything we do, and we look forward to partnering with them during this exciting time in the history of the US gaming market.”

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