Adjarabet upgrades to SBTech-powered sportsbook in regulated Georgian market

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Georgian operator aims to strengthen its position in home territory with SBTech-powered betting solution for regulated markets, with further launch in Armenia in coming weeks.

Online sports betting operator Adjarabet has gone live with SBTech’s Seamless sportsbook solution as part of a strategy of consolidating its position in its core market.

“Adjarabet is delighted to be going live with SBTech’s Seamless sportsbook solution,” said Koba Davarashvili, CEO of Adjarabet, “We’re sure our thousands of existing customers will love the best range of unique markets and in-play features among Georgian operators.

“The platform will enable us to consolidate our market-leading position in Georgia and satisfy our international aspirations beyond this year’s World Cup,”he added.

The launch also marks SBTech’s latest entry into a growing regulated market and “complements Adjarabet’s plans for achieving further growth across the Caucasus region” with the Georgia launch to be followed by Adjarabet going live in the regulated market of Armenia.

The group’s new site is fully responsive, enabling players to benefit from the latest mobile functionalities and the best in-play products such as Pulse Bet, Action Betting and Add2Bet.

“We’re looking forward to providing Adjarabet with our best-in-class mobile betting features as well as the widest range of in-play markets and responsible gambling controls,” said Andrew Cochrane, chief commercial officer at SBTech, “Georgia and Armenia are both enormously promising markets and we look forward to working closely with Adjarabet to supply the most powerful, localised sports betting product possible.”


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