DiceKings, the Curacao-based online casino brand, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The DiceKings programme will be “managed by Income Access’ in-house affiliate team” and its growth will be further supported through “integration into the company’s affiliate network”.
Licenced by Antillephone, which the government of Curacao authorises and regulates, DiceKings offers a range of gaming products, including online casino, live casino and mobile betting. Available casino games include video and classic slots, blackjack, roulette, table poker and virtual sports. The brand also operates a sportsbook with markets for multiple sporting events, including football, basketball, ice hockey, handball and volleyball. eSports betting options are also available.
Lorenzo Pellegrino, CEO of Skrill, Neteller, and Income Access at Paysafe, said: “DiceKings’ strong product offering makes them a perfect fit for the Income Access Network and its diverse pool of affiliates. Our platform’s in-depth reporting and tracking capabilities will support DiceKings’ broader digital marketing strategy and ensure the affiliate programme’s long-term growth.”
The company is offering welcome bonuses of up to €300 (or currency equivalent) for all new players at both its sportsbook and casino sites. These bonuses are valid for up to a month after being credited, and the minimum deposit amount for each is €20.
Players also have access to a variety of reliable payment options, including Paysafe’s Skrill and Neteller digital wallets.
The firm’s affiliate programme will feature a 20% flat revenue share commission structure, while other deals are negotiable on a case-by-case basis. Affiliates will also benefit from no negative monthly carryover.
Income Access’ affiliate platform, which has won eGR’s B2B ‘Affiliate Software’ award four times since 2013, will power the programme. The technology will allow DiceKings to centrally manage all of its creative assets, while detailed player attribution capabilities will allow the brand to segment campaigns based on consumer behaviour.
The company said the in-house Income Access affiliate team will use the Income Access Affiliate Network and its database of affiliates, which covers multiple verticals, markets and jurisdictions, to encourage brand growth and maximise player acquisition. Affiliate programme members will receive support from a dedicated Income Access affiliate manager, while also enjoying timely and consolidated monthly commission payments.