Ultraplay, the online betting solutions provider, has announced that NBA 2K League is now available both pre-match and live through the company’s eSports data feed. This makes the firm the to provide in-play odds on the newly formed eSports League and will extend its offering by adding new markets on a regular basis throughout the year.
The company says “a hand-picked team of traders has already started covering the new professional formation on the global eSports scene” which is promising to gather many punters worldwide.
The technology firm said it was “particularly excited” to be first to offer odds on NBA 2K League.
Peter Ivanov, Head of Trading at UltraPlay said: “When we first heard of this collaboration over a year ago, we knew that this is the next breakthrough the eSports betting sector deserves to have through us.
“It’s another example of how eSports is taking over the gaming scene turning it into an interactive entertainment business. Basketball is part of the everyday lives of so many people and now they have the real chance to participate in a professional league powered by the worldwide known brand NBA. And we will be the ones providing odds on this very exciting tournament.”
NBA 2K League is a competitive gaming league based on a professional sport. This league is the fourth for NBA where a new generation of athletes is welcomed. The whole process of turning passionate gamers into professional players has taken the organization over a year to narrow the number of applicants from 72,000 to 102 who were recently allocated in 17 teams to compete for the grand prizes. All games will be live streamed on Twitch.
Extremely popular in North America, NBA 2K game is breaking records with a community of 1.6 million people playing on a daily basis. The NBA dedicated game is designed to answer the requirements of the audience that is already emerged and can be associated with the tech-savvy Millennials.