Programme for disruptive mobile sportsbook brand will be managed by Income Access using affiliate platform, app-tracking solution and affiliate network.
The mobile sportsbook and casino operator, BetBull, has launched an affiliate programme for its flagship native app with Income Access, Paysafe’s marketing technology and services provider. The programme will be powered by the Income Access software and app-tracking tool and managed by Income Access’ affiliate team using its affiliate network.
Founded in 2015 and licenced by the UK Gambling Commission, the BetBull mobile app is available on both iOS and Android devices and the brand is also accessible via the mobile web. The company says the new app is developed to “disrupt the traditional sportsbook vertical” and offers accumulator sports-betting on markets ranging from football, basketball, American football and volleyball to darts.
“We’re excited to be launching our programme with Income Access, and their sophisticated software and app-tracking tool will allow affiliates to benefit from our innovative product offerings,” said Sadok Kohen, founder & CEO of BetBull, “By using our fresh social betting concept, gamification and enticing offers, affiliates will be well placed to become an integral part of BetBull’s future.”
The firm says that it is placing a strong emphasis on gamification, to “enhance the user experience and maximise player engagement and retention”. Gamified elements include a spin wheel, punter ranking leaderboards, virtual currency, loyalty bonuses and chat rooms.
To coincide with the launch of the BetBull affiliate programme, new depositing players will qualify for a £20 free bet. Further bonuses, such as odds boosts, power-ups and soft currency, are also available.
The new affiliate programme will be powered by Income Access’ platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013. With app installs tracked through the company’s mobile app-tracking solution, the programme will also be managed by Income Access’ team of sports-betting affiliate managers.