Scout Gaming Group has entered into an agreement with Norwegian NRK AS, Norway’s public service radio and television, and Norway’s largest television channel, for delivery of the company’s Fantasy Sports platform.
The agreement will see Scout Gaming provide a free-to-play platform for NRK, initially for this summer’s World Cup. The deal also stipulates that NRK and commercial Norwegian TV2 will enter into a partnership where each company’s viewers will be able to play Daily Fantasy Sports (DFS) against each other.
“The fact that Norway’s two largest TV channels have combined and to offer its viewers an opportunity to play DFS during the World Cup confirms the establishment of the gaming vertical in Europe,” said Scout Gaming CEO Andreas Ternström.
“We have previously seen successful examples of editorial integration when Norwegian TV2 has used our gaming platform for other sports. The fact that NRK now, along with TV2, engages in an editorial collaboration will further enhance the viewers experience as the number of players is expected to increase,