The Pennsylvania Gaming Control Board has ruled that skins, branded portals to interactive gaming platforms, must prominently display the certificate holder’s information in updates to its proposed online gaming regulations.
“All interactive gaming skins must, at all times, clearly identify the interactive gaming certificate holder or an entity within the interactive gaming certificate holder’s organisational structure, on the display screen visible to players,” said the ruling.
The restriction will limit multiple accesses to licensed operators, already require to pay $4m for an interactive gaming certificate and a 54 percent tax on online slot revenue.
“Multiple skins are necessary to create a vibrant and competitive marketplace,” said Ed Andrewes, head of online operations at Resorts Casino. “The current incumbents may feel that by limiting the skins it saves on marketing expense, but experience from other jurisdictions shows that a lack of marketing initiative and effort does not grow the market at all.”