LeoVegas has been fined £627,000 by the UKGC following breaches of self-exclusion and advertising standards.
The Swedish online operator was handed the penalty package after the commission ruled 41 affiliate adverts as misleading and identified 11,205 cases of funds not being returned to self-excluded customers.
“We want operators to learn the lessons from our investigations,” said UKGC CEO Neil McArthur, “and use those lessons to raise standards.”
A review of LeoVegas found that the company had also sent marketing material to 1,894 previously excluded customers, as well as allowing 413 self-excluded gamblers to play on its site without contacting them or applying a 24-hour cooling off period.
“The outcome of this case should leave no one in any doubt,” added McArthur.
“We will be tough with licence holders who mislead consumers or fail to meet the standards we set in our licence conditions and codes of practice.”