The LeoVegas Mobile Gaming Group has expanded its sponsoring partnership with the Swedish Open in Båstad by assuming the role as a principal partner for the prestigious tennis tournament.
“Last year’s successful sponsor partnership with the Swedish Open in Båstad was a strategic effort to profile LeoVegas Sport and our offering in tennis,” said Gustaf Hagman, group CEO. “This venture whet our appetite, and we have therefore chosen to ramp up our sponsorship from Official Partner to become one of the Swedish Open’s Principal Partners.”
The Swedish Open is an ATP 250 Series event held from 15-22 July in Båstad. Approximately 40,000 spectators are expected to attend the event.
Betting on tennis – especially live betting via mobile devices – is one of the gaming categories which in terms of turnover is growing the fastest in most of LeoVegas markets.
LeoVegas has said its sponsoring partnership with the Swedish Open in Båstad will strengthen its position in the sports betting sector and especially in tennis.
Louise Nylén, LeoVegas’ chief marketing office, said: “Our ambition is to be at the forefront with our data-driven marketing and to combine this with collaborations and sponsorships that have a clear coupling to our offering. We are therefore looking forward to the Swedish Open, which will be an extension of an exciting summer in sport that will get off to a serious start in June with the FIFA World Cup.”