SG Digital has commenced sportsbook product review sessions with New Jersey’s Division of Gaming Enforcement (DGE).
OpenBet, SG Digital’s sports betting solution, says it is fully prepared to ensure its partners are ready to launch their sportsbook offering should the U.S. Supreme Court decide to repeal the Professional and Amateur Sports Betting Association Act (PASPA), allowing legalised sports betting in the state of New Jersey.
Key to SG Digital’s entry into the emerging U.S. sports betting landscape will be the addition of market-specific product enhancements to its platform, which it believes meets the expectations of operators and consumers. In addition, the company is undertaking a recruitment drive to support the growth of the business.
Keith O’Loughlin, SVP Sportsbook and Platforms at SG Digital, said, “Legalised sports betting in the U.S. is an exciting prospect for us, and we’re taking every step possible to ensure our product offering is fully compliant to hit the ground running when the marketplace eventually opens up beyond the current regulated states.”
O’Loughlin said OpenBet has built a strong reputation as a trusted sportsbook provider in Europe, and he’s confident the firm can replicate that success in the U.S. and other emerging regulatory territories.
Matt Davey, Group Chief Executive, SG Digital, said, “SG Digital has a strong presence in New Jersey with our Open Platform System (OPS) already certified in the state; our knowledge of the market will play an important part in preparing OpenBet for the marketplace.”
OpenBet is the world’s leading sportsbook platform, with the heart of its product offering being a fully managed sportsbook.
Davey added: “We work closely with the DGE to ensure responsible gaming experiences and congratulate the effort of the DGE and the state of New Jersey for taking progressive action to help create a safer sports betting market for the public.”