Inspired appoints Brooks Pierce as senior vice president, North America

Brooks Pierce
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Inspired Entertainment, Inc. has announced the appointment of Mr. Brooks H. Pierce as senior vice president, North America. Mr. Pierce joins Inspired with over 25 years of experience in the gaming industry.

“I’m delighted to welcome Brooks to the Inspired executive team,” said Luke Alvarez, president and CEO, Inspired.
“Inspired’s Virtual Sports are already licensed and live in New Jersey and Nevada and will be going live with the Michigan Lottery soon. We look forward to announcing new US deals and to the launch of 1st Down Football later in the year.”
Mr. Alvarez said Pierce will play a key role in making the firm “a leader in the next generation of North American gaming and lottery products”.
Most recently, Pierce was managing director of Aristocrat Technology’s Americas Group, a $700 million division of that leading gaming supplier. Prior to Aristocrat, he spent several years at Scientific Games as President, North American Gaming and Chief Revenue Officer, WMS Gaming Group.
“I have known Brooks professionally for over 25 years and have worked with him closely for much of that period,” said Inspired Executive Chairman, Lorne Weil. “He brings a wealth of knowledge and experience that will be invaluable to Inspired as we seek to build upon our successes in the North American market.”

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