Leading provider of digital performance marketing, XLMedia. has announced the acquisition of WhichBingo.co.uk, one of the leading online informational portals and comparison sites for online bingo games in the UK.
WhichBingo, was founded in 2000, and provides in-depth information on the entire UK bingo market. The site publishes thousands of real player reviews, alongside its own opinion, covering every brand operating across the UK online bingo sector. More recently, WhichBingo has expanded its product reach to include additional gambling content including online slots and casino content.
Ory Weihs, Chief Executive Officer of XLMedia, commented: “We are delighted to have acquired such a well-regarded UK brand. WhichBingo fits perfectly into our strategy of acquiring high quality assets across regulated markets.
The Acquisition represents a further addition to the Group’s website portfolio, and in particular in the fully regulated UK market. The Acquisition hopes to benefit from increased scale through the full integration into XLMedia, which is expected to be completed within the second half of 2018.
Weihs added: “We continue to see a healthy pipeline of acquisition opportunities as we seek to both strengthen and broaden our market reach during 2018.”