Gambling charity GambleAware has struck its first deal with an English Premier League football team to warn fans of the potential downsides of gambling.
The charity announced a deal with London’s Crystal Palace FC to cooperate on the production of “advertisements and promotion materials to raise awareness of the risks of gambling.”
The first messages will appear during this Saturday’s match against Brighton & Hove Albion and will appear both on the perimeter of the Selhurst Park pitch and on screens.
Crystal Palace FC chairman Steve Parish said the club recognised “our responsibility of helping promote safe and responsible gambling.”
Crystal Palace is the first Premier League squad to sign on for the GambleAware initiative. The team have a shirt sponsorship online betting operator ManBetX, one of nine EPL clubs that has shirt deals with gambling operators.
Jon Collins, director of ManBetX, said that as the club’s shirt sponsor, “we have an added degree of responsibility to support those who offer help and advice to ensure people gamble responsibly.”
GambleAware is currently prepping a £7m public awareness campaign and last month, the Industry Group for Responsible Gambling announced revisions to advertising codes requiring gambling promos to include references to the GambleAware website throughout TV adverts.
GambleAware CEO Marc Etches called the Crystal Palace agreement “an important first step towards a deeper and broader action plan to address the ever-closer relationship between gambling and football.”