Lindar Media, the UK-based operator of white label online bingo and casino brands, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider.
A new affiliate programme for UK-based Lindar Media is to be powered by Income Access platform. Through the software, affiliates will be able to promote each of the Lindar’s managed brands, specialising in the bingo and casino verticals.
Founded in 2014 and licenced by the UK Gambling Commission, Lindar Media operates multiple brands, including the recently-renovated Circus Bingo as well as Oink Bingo, Wild Spins and Pixie Bingo, all of which are powered by the 888 platform. The company also operates the Nektan-powered Rich Ride online casino.
To celebrate the Circus Bingo relaunch, players who deposit £10 will receive £100 worth of bingo tickets and 10 free spins.
“We chose to partner with Income Access as it offers us a level of agility that satisfies our own objectives as a publisher site, particularly with the tracking of dynamic sub IDs,” said Savvas Fellas, Managing Director at Lindar Media.
“There is also an excellent integration with BannerFlow.com, which allows us to create both HTML5 and GIF banners. The account management service is also second to none,” said Fellas.
In addition to its various gaming brands, the firm also manages onlinebingo.co.uk, the country’s only dedicated bingo portal offering cashback to players. The company is also planning the upcoming release of Mr.Q, its new proprietary online bingo software.
Powered by the Income Access platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013, the Lindar affiliate programme currently offers a 25% to 50% tiered-revenue share structure. The structure is based on the number of new depositing players acquired across all managed brands. Lindar is presently expanding its offerings to include a wider variety of revenue share and CPA deals.
Members of the programme will be able to take advantage of a custom-built business insights tool, which can automate marketing messages tailored to user behaviour. The company’s marketing tools and landing pages are customisable upon request and have been optimised in HTML5, allowing for easy cross-device promotion.
“We’re excited to begin our partnership with Lindar Media, and look forward to playing a role in the growth of their brands,” said Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, adding: “Their innovative approach to the online bingo and casino verticals will make them a dynamic partner for affiliates to work with.”