The programme will be managed by Income Access’ affiliate team, which will use the platform to maximise customer acquisitions globally.
Tote Ireland, the Ireland-based pool betting site, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider.
The company claims the structure allows players to participate in bets with others, with the awarded amount determined by the number of winning tickets. The brand offers Tote bets from Ireland, the UK, USA, Hong Kong, France and Dubai. Tote Ireland also offers Colossus Bets pools for football and other sports, in addition to betting markets for Irish greyhound racing.
The programme will be powered by the Income Access platform, which has won eGR’s B2B ‘Affiliate Software’ award four times since 2013. Through the platform, Tote Ireland will offer affiliates a tiered 25% to 40% revenue share commission.
Tim Higgins, CEO of Tote Ireland, which is licensed by the Irish government as the sole operator of pool betting on Irish horse racing, and is also regulated by the UK Gambling Commission, said: “We partnered with Income Access to reach the widest possible audience and to ensure that our programme meets and exceeds the required standards for betting and advertising. With our new customer-facing website and mobile app, extensive international pool betting and Tote Rewards loyalty programme, we believe we have one of the best online betting products on the market.”
Embracing a “Win Big” philosophy, Tote Ireland is dedicated to offering unique products, which can offer players big returns for small stakes. To showcase this loyalty to its players, the brand runs weekly promotions through its Tote Rewards scheme and rewards VIPs with a Best Price Guarantee, percentages back on their monthly wagering and a dedicated account manager.
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Tote Ireland is known as ‘the home of pool betting’ and has truly lived up to that standard. We’re proud that both our affiliate platform and management services have been trusted with supporting its continued growth and maximising player acquisition from all corners of the globe.”
For the month of April, Tote will focus its promotional efforts on the major Aintree and Punchestown racing festivals. Tote will also offer regular promotions on Irish racing throughout the month.
Tote Ireland is also proud to affirm that all profits are re-invested in the Irish horse racing industry.