International operators will be able to apply for online gaming licences in Sweden from 1 July before the market officially launches on the first day of 2019.
The Swedish regulator Lotteriinspektionen said there will be no limit to the number of licences available, but will only be awarded to those that meet the strict criteria as previously published by the government.
A proven commitment to operating responsibly, high levels of consumer protection, security and duty of care will all be crucial factors in any evaluations, the regulator said.
Camilla Rosenberg, director general of the Lotteriinspektionen, also warned that the initial regulations, once approved, will be still subject to review – and any potential for reforms will be monitored closely through the early stages of the launch.
“I would like to say that the re-regulation is extensive and will take time. Not everything will be clear from day one; the entire reform will be evaluated over a three-year period,” Rosenberg said.
“The Swedish Gambling Authority – transforming into the new gaming authority – will do its best, given the conditions we face, to make reform successful.”
The awarding of licences and the dates from which they will be valid will also depend “partly on the quality of the applications and when they are received,” she added.
“We will make a comprehensive assessment of both the application and of the company behind the application […] Our aim is to be as transparent as possible and provide regular information about new details and conditions.”