Italy reported another record set of figures for its internet gambling sectors in January, as the traditional retail market continues to shift to online and mobile.
Total sports betting revenues hit an all time high of E150m for the first four weeks of the year – up 15.5 percent – but with the bulk of that growth driven by increasing online sales to E60m, up by 27 percent. Retail conversely grew by eight percent.
Bet365 regained its position as market leader, bagging E10m of total revenues, extending its lead over its Planet365 which took E8.5m. Snaitech Eurobet and Sisal all took around E5m a piece.
Online casino made more gains still – up 30 percent to a level pegging of E60m.
The local firm Lottomatica lead the way with 9.03 percent of the market, narrowly ahead of PokerStars at 9.01 percent. GVC’s Bwin took five percent.
888 also entered its poker product into the market in January, quickly covering three percent of all cash play.