BtoBet’s chairman Alessandro Fried has warned bookmakers and operators about possible hidden dangers in the Italian market in his latest industry report.
After Italian legislators have launched the bidding process for the 120 gaming licenses made available as from January 2018, only around ten applications have been presented by February, with 40 operators looking to renew current licenses and a forecast of 60/70 new companies by 19 March.
By the end of the summer, it is therefore planned to issue new licenses which will be able to offer all types of gaming admitted in Italy, i.e. betting, casino games, poker, virtual, bingo, horse racing and
Recent studies, reporting a growth of +15.5 percent for the online market in the sole month of January 2018 (compared to 2017), with revenue higher than 485 million euros and an actual outlay of 60.8 million, are confirming the growing potential of the online in the country where 84 percent of players’ spending is generated by smartphones.
Fried also highlighted the strategies businesses should adopt to develop a fluid DOT IT business.
Download the full report here.