Given the moves towards increasing iGaming demands in Asia, many countries are trying to develop or implement an expansion plan for it. The omnipresent and multifaceted BBIN explains how firms can build a competitive advantage in this booming but highly contested market place.
iGAMING TIMES: What are the main challenges for firms targeting Asia?
BBIN: Since the development for land-based casinos have gradually been supported by the local governments, and the penetration of mobile devices is growing, Asia is now a massive target for online gambling companies.
However, many companies enter the Asia iGaming market with several challenges. For instance, a lack of understanding in the local culture, customs, and business etiquette. BBIN provides advice for the best solutions to those companies.
So it’s important to choose the right portal. Because Asia is a mosaic of different markets, cultures, languages and market opportunities, it’s much easier, and more cost efficient to utilise the influence from existing portal companies, rather than to start over. Especially in an area where its differences and distinctiveness are hidden.
BBIN is the leading iGaming software supplier in Asia. Not only with 20 years’ experience in the local market management, but also with tech innovation. Their partnership programs and abundance of products are provided to enhance customised websites, in order to increase the profitability.
BBIN supports over 500 clients through their partnership programs in Asia alone. Service areas include Eastern Asia, Southeast Asia, China, Japan, Korea, Malaysia, Vietnam, Thailand, and Indonesia. They also supply 13 styles of Live Casino, 30 types of lottery, over 100 kinds of Casino Game and 40,000 games of Sports. You can see many unique elements that fit local preference and culture in their product series.
iGT: How do companies like yourself stay on top of innovation?
BBIN: Advancement in technology is the biggest and longest-lasting impacts on this industry. BBIN is not only an HTML5 performing pioneer in Asia, but also has innovated and applied multiple local payment methods and management system with 24-hrs clients’ service via stable server technology. Complete Backend Systems are provided with cash flow data analysis as well, to help clients operate their own websites effectively.
Sustainability is also vital. The compatibility of products is from standing optimisation. With more than 1,000 professionals all over the world, BBIN constantly creates researches and develops new iGaming products in house. It keeps renovating functions and services refer to the latest trends.
Moreover, when thinking about sustainable development, sources integration is the other way make platforms and service fit different market needs. BBIN has launched an extended product line by collaborating with Microgaming, Playtech, Asia Gaming, Allbet, Gold Deluxe, ORIENTAL GAME, and will not only continue to collaborate with multiple software suppliers but constantly innovate in content or system development for enriching product variety
iGT: How important is an event like ICE, and what is your message for 2018?
BBIN: Interacting both globally and locally via a simple platform or system is primary when we talk about the industry trends in Asia.
“Step up to Asia” is the slogan of BBIN in 2018, by which we mean: “Keeping growth going internally and externally”.
The BBIN platform system is continually being upgraded with complete cash flow data by adapting Big Data analytical technology, offering clients the most powerful and unique backend management system on the market.