Logrand Entertainment, which currently operates 14 casinos in Mexico, has chosen BtoBet as its technological partner to help launch its new online gaming division, Strendus.
Days later the company also signed a supply deal with slot designer Play’n Go, which will provide over 100 games to Strendus, marking Play’Go’s “first foray into the territory”.
Logrand said the online market was a key component in its “vertical integration strategy”.
“Play’n GO’s reputation in delivering secure, certified content to territories around the world, the immediate convergence between physical and online that its system allows, plus the excellent and professional service they provide in an expeditious manner, were all key factors in securing this partnership,” said group COO, Lenin Castill.
BtoBet meanwhile had been chosen as its technology partner after a detailed process “that scrutinises all bidders profoundly” because it shares its vision for “anticipating future needs of global audiences [and] listening to their customers instead of seeing what competitors are doing.”
BtoBet said its own data driven technology could play a formative role in expanding the undeveloped online market.
“The growing number of online and mobile gamblers in Mexico and LatAm, is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour,” said Alessandro Fried, BtoBet’s chairman, “in order to drive and manage the gaming business in the most efficient way.”