Sky Betting & Gaming CoLab, a programme designed to help start-ups, is to partner with five new entrepreneurial ventures.
The projects hope to target innovation across future betting and gaming technology, trading opportunities, responsible gambling and customer relationship management.
Previous entrants to the programme, which is in its first year, have joined from around the world.
Projects introducing new AI, automation and machine vision concepts to the business have deep learning algorithms and intelligent interfaces to drive real-time results, even more secure transactions and more fluid customer experiences.
A company which facilitates peer-to-peer knowledge sharing will connect silos and improve consistency of skills and expertise and several projects will drive the enjoyment and entertainment of in-game action in a secure environment.
The five successful early stage and growth technology start-ups joined the 11-week long CoLab programme this week, partnering with internal sponsor leads to test at scale, refine, prepare for market or embed products within the customer-facing environment.
Tom Murgatroyd, Sky Betting & Gaming’s head of product and CoLab Lead, said: “CoLab is helping us to address a number of challenges in the business more quickly, as well as identifying new potential opportunities and exciting and innovative developments.
“The start-ups are often small, faster and more flexible in the way they work so by collaborating with these operators, we can turn ideas into real products that will drive revenue, streamline our operations or improve the experience of our customers.”