Intrapay has introduced its purpose-built payment platform to the global gaming sector, backed by a management team comprising big figures in the industry.
Led by the CEO, Koen Vanpraet, formerly of Credorax and GlobalCollect/Ingenico, the company claims to have a fresh approach to providing better payment services and solutions.
“At a time when gaming consumers are accustomed to greater choice at the checkout, merchant growth will be driven by meeting the genuine payment needs of customers, whether it’s a new way to pay, rock-solid payment processing and security, or a white-labelled service to grow engagement and loyalty,” the company explained.
“The era of ‘one-size-fits-no-one’ payments in gaming is coming to an end,” Koen continued, “and the future of payments is going to be defined by gamers themselves. Thanks to internationalisation, proliferating device use and newer payment methods, consumers are already becoming more influential, ‘voting with their feet’ by picking their payments preference at the checkout.
“We’re devoted to building a company fit for this future: one where experienced, dedicated people work together in close harmony to develop innovative value-added payments that match the needs of gaming businesses with the needs of their customers.”
Intrapay invites merchants, partners and consumers to tell it what “better” is; developing products that are tailored to the requirements of the end user.
One example is Intrapay Direct, a white-labelled solution that enables direct bank transfer payments, enabling customers to complete orders using their online banking details and security checks.
The interface is integrated into a merchant’s website, while transactions are confirmed in real time. Merchants can incentivise the use of their own payment mechanism and as rates are lower than traditional payment methods, it increases revenue.
Richard Beaton, payment consultant and formerly of Hewlett-Packard, now Chief Product and Innovation Officer at Intrapay, said: “Too many technology companies make the mistake of creating technology without understanding how it is deployed and ultimately used.
In an era of financial deregulation and ubiquitous internet, it’s time for the consumer and customer to drive the product and not the other way round. The difference with Intrapay is that we listen, we’ve built adaptive technology, and we have no legacy.”