Zitro has opened offices in Colombia and Peru to meet the growing demand for its video bingo and video slot machines in both countries.
To lead the commercial actions and the technical service in these important markets, the company appointed Ysrael Ampuero as sales & operations manager. Ysrael has 16 years of extensive experience in the gaming industry, having held positions of Casino Manager, Product Manager, and manager of companies that distribute machines and other equipment for the industry.
Alejandra Burato, regional manager for Latin America, said that “in 2017 Zitro grew significantly in the region thanks to the potential of bingo video machines, especially in countries with Casinos whose location is close to Brazil, but thanks to the spectacular performance of our Bryke video slots, which are working with great success in many casinos in Argentina, Uruguay and Paraguay.
“To support the regional expansion of Zitro we have expanded our office and added our own resources to our team in Argentina, but the importance and size of the Colombian and Peruvian market require a local presence that can adequately respond to the needs of operators in those countries.
He added: “Ysrael’s multidisciplinary experience in the gaming industry will undoubtedly be an added value to our growth objectives in the region, since he knows intimately what the expectations of the operators are that Zitro must meet to continue its growth, now in Colombia and Peru.”
Sebastian Salat, CEO of Zitro, said that: “After the tremendous progress made in Argentina, Uruguay and Paraguay in the last year, the opening of our offices in Colombia and Peru are the logical step to give commercial and technical coverage to the rest of the markets of Latin America in a direct way that also shows Zitro’s commitment to this part of the world.
“We welcome Ysrael Ampuero to the team and we are convinced that he will help us to consolidate Zitro in Colombia and Peru among the leading suppliers of both markets.”