SBTech break down product portfolio ahead of ICE

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SBTech will once again be showcasing its range of market-leading products to the betting and gaming sector at ICE 2018.


Ahead of the global industry event in London next week, the company has put together the following guide for delegates wanting to find out more about products and services.

You can reach the relevant points of contact through the SBTech press office. Alternatively, simply turn up at the SBTech stand (S3-110), ask for them, and we will do our utmost to ensure you meet them.

Personalisation – new products and features: APIs, Add2Bet, Action Betting

SBTech has been pushing the boundaries of its tech platform to launch new products and features and harness the opportunities of personalisation through Add2Bet, Action Betting and a number of other new features and upgrades.

Contacts: Ian Bradley, Chief Product Officer/Greg Karaolis, Head of Innovation

Case studies & growth: SBTech and its clients

SBTech has grown massively over the past few years, as have many of its clients. Find out how and why this has happened.

Contacts: Andrew Cochrane, Chief Commercial Officer/Tom Light, Senior VP of Business Development

Chameleon 360 iGaming Platform, Casino Hub

SBTech is much more than just a sportsbook platform. As a group, we offer a full sports and casino platform solution with fully managed or flexible integration when it comes to risk management and trading.

Contacts: Josh Shoham, Head of Platform/Doina Stefanescu, Head of Casino/ Ifran Parvez, Head of Analysis/Greg Karaolis, Head of Innovation

Responsive launch

We have gone live with responsive designs across all platforms – web, mobile and tablet – to ensure uniformity of content delivery and best-in-class user experience.

Contacts: Yoni Hersckovitz, Product Lead Manager/Ian Bradley, Chief Product Officer/ Greg Karaolis, Head of Innovation


Retail betting solutions are an integral part of the SBTech product range and omni-channel offering. With rollouts in Belgium, Poland and Romania, the group has major plans for its retail division in 2018.

Contacts: Gurpal Benning, Retail Product Manager/Dario Fruk, Head of Retail

Managed Services

Whether an operator is looking for acquisition, CRM, fraud and risk management or compliance and regulatory services, SBTech’s Managed Services will provide them with the right package to leave them free to focus on their core skills.

And don’t forget: Live betting is dead… what happens next? Find out at 2pm – Tuesday 6th February at the SBTech stand (S3-110)

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