ARIC™ machine learning technology models and predicts behaviour instantly identifying ‘at risk’ activity
Playtech has completed the integration of Featurespace’s machine learning fraud detection tools into its powerful Information Management System (IMS) player management platform, enabling licensees to instantly identify and reduce fraud.
Playtech signed a strategic partnership with Featurespace in 2017 with the deal forming part of the group’s strategy to further enhance its market-leading IMS platform. Playtech’s strategy also includes several other third-party agreements, such as Captain Up’s gamification engine and other “soon to be announced” partnerships.
Featurespace’s adaptive, real-time, individual change platform (ARIC) understands each player’s individual behaviour and automatically evaluates risk.
By monitoring player behaviour, the ARIC platform instantly identifies new fraudulent attacks. At the same time, ARIC reduces the number of genuine, incorrectly sanctioned customers – significantly reducing poor player experience.
This partnership further underlines Playtech’s commitment to helping customers manage risk and to providing best-of-breed gaming products to its customers.
Once a licensee has set up Featurespace as a third-party provider within IMS, the occurrence of a set of pre-configured player events, such as deposits, withdrawals, and changes to personal information, begins triggering alerts for IMS to send information to the ARIC platform.
To maximise the effectiveness of ARIC’s evaluation, licensees will be required to send historical data to Featurespace prior to its real-time investigations.
Shimon Akad, COO, Playtech, said: “Playtech is committed to promoting safe play and empowering licensees and players with advanced customer engagement and protection.
“We are developing industry-leading risk management technology and processes and Playtech’s IMS player management platform provides our licensees with the latest player protection protocols. I’m therefore delighted that our partnership and integration with Featurespace technology will enable us to further increase the quality and effectiveness of our offering.”
Martina King, CEO, Featurespace, said:“Our strategic partnership with Playtech enables us to deliver enhanced protection to their customers through our real-time, machine learning technology and will allow Playtech’s licensees to better manage risk.
“We are proud to be working together to provide our machine learning ARIC platform to protect and serve Playtech’s customers.”