Under a new agreement, Spillehallen.dk will be launching Betsoft games across Bingohygge.dk.
The new site will focus on the Danish market, primarily targeting Danish women between ages of 30 and 65.
Bingohygge.dk will be offering Betsoft’s full suite of gaming software to their players, including Slots3™, ToGo™ mobile and Classic Slots.
“It is brilliant to target Bingohygge.dk toward a female audience,” said Aaron Axisa, account manager at Betsoft Gaming.
“Women are the fastest growing player demographic in our business, and we are sure that building a site customised to that group will be a resounding success. We know Spillehallen.dk has the experience and dedication to create a superior experience for these players.”
Erik Boye Hansen CEO of Spillehallen.dk ApS said: “Spillehallen.dk is a well-known company in Denmark both for our online casino site Spillehallen.dk and for producing the original Danish slots both for the online and offline market.
“We are now forming partnerships with different media companies, where we offer white labels for the Danish online casino market. The first partner is Vores Medier and we are very excited about launching www.bingohygge.dk with them.”
“We did spend a lot of time finding the right game providers, and are very thrilled that Betsoft wanted to work with us on the new gaming sites. We see both the 3D slots and table games form Betsoft as important products for us and our partners in the future,” Hansen concluded.