Argyll Entertainment, the operator behind SportNation.bet and RedZoneSports.bet, has launched Action Betting in the UK.
The mobile-first feature suggests markets of interest to players through contextual alerts and call-to-action betting options.
Powered by SBTech’s machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match, whether a free kick, red or yellow card, corner or dangerous attack.
A dynamic market is then displayed on-screen, enabling players to “quickbet” on outcomes directly from the widget, with the selection added to the bet slip instantaneously.
Stuart Tilly, CEO of Argyll Entertainment commented: “We’re continually striving to add value to our online offering to ensure our customers’ interaction with us is an enjoyable, entertaining and rewarding one. The release of Action Betting provides our customers with a unique, intuitive and easy to use in-play feature designed to enhance their mobile betting experience.
Ian Bradley, chief product officer at SBTech, added: “We’re very excited to see one the most innovative betting operators in the UK go live with our latest feature. These innovations are part of SBTech’s continuous drive to offer differentiation points to its clients which can then be passed on to players. We’re delighted to see Argyll Entertainment display such speed to market and look forward to more new features and growth in 2018.”