British slots and table games provider Realistic Games has appointed Robert Lee as its new commercial director.
Lee, who has been instrumental in growing both the supplier’s product and client portfolio since joining in early 2016, previously held the position of Senior Commercial Manager.
He will now be responsible for directing the commercial operation at the Reading-based company, as it looks to build on recent momentum heading into 2018.
Commenting on his appointment, Founding Director, Andy Cattrell, said: “Robert has been a key part of our commercial team over the last two years, and his new role will allow him to continue to grow our operations.
“He has enjoyed a successful relationship with our operating partners to date and we’re very much looking forward to the next chapter in the Realistic story.”
Lee added: “I’m delighted to have been appointed to Commercial Director at a very exciting time for Realistic and I’m looking forward to having the opportunity to make a greater impact on the business and the wider gaming industry.
“Since joining, I’ve enjoyed being part of a progressive and dynamic company with ambitious and extremely talented employees, who are all keen to continue delivering great content to our existing partners as well as developing relationships with new ones.”
Lee has almost three decades of experience in the gaming industry, having spent almost 20 years at Gala Bingo in various roles. He then moved into product management at Ladbrokes, before leaving to join supplier IGT where he was Bingo Product Manager.
Realistic’s games are now a prominent feature with some of the world’s leading operators and content aggregators, including bet365, BetVictor, GVC, LadbrokesCoral, Stan James, Rank, Boylesports, NYX, PaddyPowerBetfair, William Hill, Bede, Daub, and Gaming Realms.