iSoftBet and BtoBet have signed a partnership in a bid to help both companies expand in Europe, Africa and Latin America.
Under the agreement, iSoftBet’s portfolio of games will be fully integrated into BtoBet’s platform.
“We are always looking to increase the distribution of our games, and this deal with BtoBet helps us to enter new markets, in particular Africa and Latin America,” iSoftBet’s head of business development Michael Probert said.
“While these markets are still evolving, we believe they offer huge potential for the iGaming industry as more countries move towards regulation.
“We aim to assist operators by providing them with our high-quality, top-performing titles through BtoBet’s advanced platform, who, in addition, understand the market and regulations in place very well.”
BtoBet’s integration manager Maja Janevska added:
“Our robust platform and technological intelligence, combined with iSoftBet’s games provide operators the possibility to elaborate unique offers, tailored for every single market, integrating easily more than 3,000 games.
“Additionally, our sophisticated Recommendation engine enables operators to suggest players their preferred games, at the ideal time and on their preferred device. We also maintain progressive operation with true technology innovation and assure a close collaboration to achieve mutual satisfaction.”