SBTech has added Action Betting to its range of in-play products, a mobile-first feature that suggests markets of interest to players through contextual alerts and call-to-action betting options.
Powered by SBTech’s machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match, such as a free kick, red or yellow card, corner or dangerous attack.
A dynamic market is then displayed on-screen, enabling players to ‘quickbet’ on outcomes directly from the widget, with the selection added to the bet slip instantaneously.
Ian Bradley, chief product officer at SBTech, said: “Action Betting is the result of our investment in personalisation, as we seek to tailor the experience for each user. The constant drive to create more markets is not going to stop, and given the challenges that brings, our aim is to enhance the UX, ensuring players don’t have to scroll and search for markets.
“Instead, we offer them suggestions whenever a significant incident occurs, presenting them with a relevant market in the context of the alert. The launch of Action Betting is part of our strategy of continuously improving the mobile betting experience and is just a taste of what we have in store for our partners in 2018.”