The Betting on Football 2018 expo will feature three exclusive events targeting those involved in affiliate marketing, esports and football-based sponsorship.
To mark the fifth edition of the largest international football and betting trade conference, held at Stamford Bridge from 20-23 March, SBC Events will launch the Affiliate Insider Bootcamp, Esports Insider Super Forum and SBC Sponsorship Forum.
The AI Bootcamp (21 March) is a set of sessions for delegates in the affiliate space, with content ranging from digital marketing hacks to the latest innovative technologies.
Lee-Ann Johnstone, the Digital & Affiliate Marketing Jedi behind the AI Bootcamp launch, said: “The Affiliate Insider Bootcamp provides a mix of great networking, tangible insights and in-depth knowledge sharing that is generally unavailable at larger scale events.
“Affiliates and Operators will come together to learn about digital disruption and how to harness this change within their own business to promote long term growth. This event provides intense learning and the ability to gain detailed commercial insight that will spearhead growth in any sports betting affiliate focussed business.”
Featuring six panels and workshops comprising more than 30 esports experts, the ESI Super Forum has been confirmed for the second full day of #bofcon2018 (22 March).
It has been designed to focus on the opportunities and challenges that exist within the worlds of traditional sports and esports, as the two become increasingly intertwined.
Sam Cooke, editor-in-chief at Esports Insider, commented: “We’ve built on the success of the recent ESI Forum Series by focusing the ESI Super Forum on a key area which we feel has not been amply attended to in the esports conference space – that is the where traditional sports and esports meet.”
The day two agenda will also include the invite-only SBC Sponsorship Forum, managed by former AC Milan Chief Commercial Officer Jaap Kalma, which looks to bring clubs and betting brands together to discuss opportunities in football.
Kalma added: “Sponsorship is the main marketing expenditure for bookmakers, and betting has become the single largest sponsor category for football clubs. And things aren’t standing still; markets are being regulated, expenditures are growing, and the use of sponsorship has much evolved.
“With such important shared interests, it is not surprising to hear there is a strong need for a dedicated forum where bookmakers and clubs can meet each other. To learn from best practice, to network with other experts, and to find business opportunities. The SBC Sponsorship Forum during Betting on Football has been organized for just that purpose.”
The AI Bootcamp, ESI Super Forum and SBC Sponsorship Forum all double up as stand alone events and individual tracks as part of the wider conference agenda.
The others five tracks are World Cup and beyond, Global Market Profiles, Leadership, Customer Journey and Betting on Innovation, a series of presentations by companies attempting to grow their business by bringing an innovative product to market.