Ex-Ladbrokes director joins Playtech BGT Sports as COO

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Playtech BGT Sports has named Lee Drabwell as its new chief operating officer for the UK and Ireland.

 

Drabwell spent 29 years at Ladbrokes, serving in a number of senior positions within its retail betting division. He left the newly formed Ladbrokes Coral in April after latterly working as their retail operations director.

“Playtech BGT Sports has been a driver of innovation in the retail space in recent years, and I’m looking forward to adding my operator-side viewpoint to the senior team,” Drabwell said.

“I’m excited by the ambitious plans we have in store, both in terms of building on our operations with existing and new clients, but also with the product development which we’ll be implementing into partner’s retail shops in the near future.”

In his new role, he will be responsible for leading and developing the PBS customer base across the UK and Ireland, as it looks to expand its sports betting solutions and deploy the latest content development.

John Pettit, managing director for UK, Ireland, Asia and Australia at Playtech BGT Sports, said:

“Lee is an excellent addition to our senior team with decades of retail experience at one of the leading names in the sector, and we will be tapping into his expertise in the coming months.

“He was a pioneer in the roll-out of SSBTs during his time at Ladbrokes and this experience will be invaluable to our expanding operations within the UK and Ireland.”


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