bet365 capped a big night at the SBC Awards by collecting the headline Bookmaker of the Year prize for the fourth year in a row.
Having also been crowned Football Bookmaker of the Year and Mobile Bookmaker of the Year, the Stoke-based operator only narrowly missed out on a fourth prize after William Hill beat it to the Racing Bookmaker of the Year title.
SBC managing director Andrew McCarron said: “Congratulations to all of our winners, especially bet365 for retaining the Bookmaker of the Year prize, and Betradar and Betgenius for achieving double success on the night.
“Having taken a different approach for the fourth running of this event, we were delighted with the response from everyone in attendance. We are also extremely grateful for the support of our sponsors, particularly OPTIMA and Golden Race.”
The end of year industry celebration at the Artillery Garden in central London also produced two other multiple prize winners, Betradar and Betgenius.
Betradar, a subsidiary of Sportradar AG, scooped the Esports Supplier of the Year and Best Live Streaming Product awards, as well as being highly commended in the Best Virtual Football Product category behind winners Golden Race.
Meanwhile, Betgenius picked up the Best Live Betting Product and the Best Sports Data Product, while being Highly Commended in two other categories, the Esports Supplier of the Year and Marketing Agency of the Year, the latter of which was won by Square in the Air.
More than 500 industry professionals were in attendance to celebrate the end of the year for sports betting.