Ladbrokes launches omni-wallet

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Ladbrokes has launched an omni-wallet across its retail estate of over 3,500 betting shops.


Facilitated by the company’s loyalty card program, the omni-wallet will enable customers to access their single wallet across all of Ladbrokes’ retail products, including over the counter, gaming machines and self-service betting terminals.

Ladbrokes customers can them choose to have their winnings added to their omni-wallet or collected in cash.

Darren Calvia, head of omni-channel product for Ladbrokes Coral said:

“Customer convenience is at the heart of everything we do, and we are proud that the Ladbrokes omni-wallet is now the industry leading omni-channel solution.

“Customers have grown to enjoy ‘The Grid’ proposition in Ladbrokes shops and now we are giving them even more choice and control, however they choose to bet with us. We offer the same great experience betting with cash or wallet and across all channels; in-shop, online and on mobile.”

The wallet includes responsible gambling mechanisms including controls and monitoring of spend levels and enhanced cross-channel deposit limits. The wallet can also be tailored to include customers’ personal filters through the setting of specific spend alerts and controls.

Calvia added: “This launch is a great example of the benefits of being part of a multi-brand group, The Ladbrokes Coral Group, as we’ve been able to take the learnings from Coral’s long established omni-wallet solution, the Connect Card, and add to it, to deliver the best solution in the market.”


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