SG Interactive, a division of Scientific Games Corporation has integrated its games portfolio on Befred.com website, as part of a new partnership.
Betfred.com is now live with Rainbow Riches Pick n’ Mix (pictured), Rainbow Riches Free Spins, Rainbow Riches Reels of Gold, Raging Rhino® and MONOPOLY Big Event®.
The launch coincided with a promotional campaign, in which players gain one entry to win one of 162 cash prizes totaling £10,000 for every £10 they wager on a Rainbow Riches title.
Betfred will continue to launch SG Interactive content on its website in the coming months, including popular themes such as Zeus® III, Lucky Tree®, 88 Fortunes®, and Spartacus.
The SG Interactive library also includes innovations such as Big Bet, portrait mode gaming, and an unparalleled omni-channel offering.
Russell Young, commercial director at Betfred.com, said, “We’re thrilled to announce the launch of SG Interactive titles on our site. This will empower us to reach more players and further expand our engaging content in the online gaming space.”
Bob Hays, vice-president of commercial, B2B for SG Interactive, added: “Our launch with Betfred.com signifies a fantastic new partnership, complete with our unparalleled library of content. We’re excited to continue delivering great games from our four studios: Bally®, Barcrest®, Shuffle Master®, and WMS®, to their players.”